Resellers making services migration from tough hardware market
Some resellers are continuing to sell hardware and make a business from it but increasingly the price pressure and slow demand from customers are forcing them to look for alternative sources of income.
As a result more are making the migration into delivering services and providing consultancy services around emerging technologies including the cloud.
The description of a changing channel landscape has emerged from market research carried out for Dell by Foster MacCallum International, which reveals there are new pressures resellers are having to face.
The survey of the market found that three quarters of resellers have noticed things changing in the SME market in recent years with sales dropping as a result of slow demand and increased sensitivity to pricing.
As a result more resellers are now making a shift towards offering services and consultancy support for customers.
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