Below is a typical example of modern email marketing. This column asks: is email marketing outdated?
Does email marketing actually work these days? Isn't it too intrusive? Does it work?
Could email marketing help you sell your cloud computing service to a sceptical CIO?
How? We imagine you'd have to be fairly subtle about it?
What are the seven deadly sins of email marketing?
Can you improve on this one below? Coming soon. An email marketing guru will outline how email marketing could work for you.
| |  | Royale with Cheese April 15th - May 2ndByron is proud to celebrate the forthcoming wedding of Wills and Kate by running a Royale with Cheese special from April 15th to May 2nd inclusive. The Royale with Cheese will be a double cheeseburger made with Montgomery Cheddar, the highly regarded traditional cheese produced by the Montgomery family in Somerset since 1911. We believe the Royale with Cheese to be a hamburger of impeccable class and distinction - fit for Royalty, no less. It also pays homage to John Travolta's famous conversation with Samuel L. Jackson in Quentin Tarantino's cult classic "Pulp Fiction", one of our favourite movies. The Royale with Cheese will be available at all our restaurants, including our new site at 11 Haymarket SW1, which opens on April 15th. byronhamburgers.com |
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There's no doubt that email marketing works. In addition to the traditional email marketing (mass email) one should look at another marketing opportunity and that is the emails we all send from our corporate email addresses every day. I represent a company that has developed a solution for just those emails and thus this post.
The basic idea behind wrapmail is to utilize the facts that all businesses have websites and employees that send emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the website and conduct research. Wrapmail is available for free at www.wrapmail.com