The phrase "live by the sword, die by the sword" has been taken a little too literally by Nick Glynne, boss at Huddersfield-based etailer Buy It Direct.
He has engraved the names of the rivals he reckons his company has put out of business on a sword, though it is not clear if this is a fencing foil or a scimitar.
When asked about the existence of the said blade, Glynne, well-known in these parts for a series of elaborate April Fool's gags, had no qualms in owning up to the unusual ritual.
"Yes, and I'm going to need to get a new one soon because this one is almost full," said a joyful Glynne.
Given the loss of confidence in the consumer sector, reflected in part by recent UK PC numbers, he may risk ending up a trophy in someone else's cabinet.
Nick Glynnes company gives fantastic value and amazing service. He dceserves not just a simitar but a medieval lance.
Don't knock entrepenorial tactics. This country needs more Nick Glynnes