Lexmark pushes channel to embrace print services
Premium Content

Access "Lexmark pushes channel to embrace print services"

Published: 15 Jan 2014

Lexmark has been setting out its plans for the New Year, revealing it plans to chat up buyers in schools across the country in the run-up to BETT 2014 at ExCel London, and said that it will see a change in the mix of partners it deals with as it pushes its printer services and solutions message. Lexmark embarked on a major education campaign in the channel earlier in 2013 and made a big noise around the concept of basic print services, whereby it provides more of the back-end hosting and support for partners that have not yet made the transition to true managed print services provider status, promising upfront margins on a two to three year contract. Speaking to MicroScope, Lexmark UK and Ireland channel and SMB sales director Martin Fairman said that this transition and the education process around it would continue into 2014. However, Fairman said, Lexmark would also continue to re-evaluate the mix of partners it deals with, and although he did not go so far as to say any resellers would be thrown off the vendor’s programme, indicated that Lexmark is “not ... Access >>>

Access TechTarget
Premium Content for Free.

By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.
You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.
Safe Harbor

What's Inside

  • News
    • Lexmark pushes channel to embrace print services by Alex Scroxton

      Lexmark puts solutions sales and vertical apps at heart of channel plans for next year but warns that partners that don’t embrace the idea of print services may be left out in the cold

More Premium Content Accessible For Free

  • MicroScope: August 2015
    Microscope-medium.jpg
    E-Zine

    An issue looking at how the channel can overcome the skills problems and a chance to hear from a range of leading vendors on how the security market ...

  • MicroScope: July 2015
    MIC_0715_ezine_pp14-MED.jpg
    E-Zine

    An issue looking at the prospects of wearable tech for the channel and just what an EU referendum will mean to the tech industry.

  • MicroScope: June 2015
    MIC_0615_ezine_15p-MED.jpg
    E-Zine

    The winners of the MicroScope Awards for Channel Excellence (ACEs) are announced and there is a chance to get the latest insight into the ...