Premium Content

Access "This you call service?"

Published: 10 Jun 2013
MicroScope: June 2013

This article is part of the June 2013 issue of MicroScope: June 2013

Resellers who just sell products are not long for this world, we’re told. They’re doomed because the margins on products are minimal, and people want service. So resellers need to change culture. So when is a service a service? What is a service culture? I can’t find a definition anywhere. If there’s one on the internet, they obviously haven’t tagged it very well. So if a reseller wants to stop whatever it is they do, and become more like a service provider, whatever it is they do, what habits should they change? Any ideas? To get the ball rolling, here’s some amateur suggestions. In my opinion, nobody can call themselves a service provider if: They take longer than 10 seconds to answer the phone The person who answers the phone hasn’t got a clue who you are. Or what you do. They make you explain yourself, all over again, to every person you speak to as you’re passed around the entire building Nobody can explain what their company actually does, in terms that a layman will understand. (“We provide IT solutions” means nothing. Taken literally, it means you ... Access >>>

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

What's Inside

Features
    • This you call service? by Nick Booth

      Nick Booth tries to get to grips with the question of what are really the differences between a VAR and a service provider

More Premium Content Accessible For Free

  • MicroScope: July 2014
    MIC_0714_Ezine_17p-1MED.jpg
    E-Zine

    This month we take a look at the future of the BI market, the prospects for the channel around wearable technology and the question of whether or not...

  • MicroScope: June 2014
    MIC_0614_ezine_14p-1MED.jpg
    E-Zine

    We investigate the current state of the independent software vendor market and the measures being taken to protect intellectual property and reveal ...

  • MicroScope: May 2014
    MIC_0514_ezine_14p-1MED.jpg
    E-Zine

    An issue highlighting the changing security landscape and the opportunities for resellers.