Ipanema: app assurance message now mainstream channel play
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Published: 13 Mar 2014
Microscope: March 2014

This article is part of the March 2014 issue of Microscope: March 2014

Application performance management solutions specialist Ipanema is making a renewed pitch to channel partners, and has conceded that its application assurance message may have been a bit too far ahead of the curve in the past. Given the rapid evolution of the application delivery supply chain – thanks to BYOD, mobility and as emerging trends such as wearable tech and the Internet of Things – IT managers have often become dispossessed of control, and in desperation have increased bandwidth when they didn’t necessarily need to, according to Ipanema’s marketing VP, Beatrice Piquer-Durand. Ipanema now claims its autonomic solution is better placed than ever before to help customers get to grips with WAN optimisation, acceleration, visibility, control and management, all in order to deliver a better overall experience. “Why we say we go beyond WAN optimisation is because only 20% of bandwidth is used by business critical applications so users are increasing bandwidth when they don’t necessarily need to,” said Piquer-Durand “Many customers experience app ... Access >>>

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