Five Minute Interview: Sally Reade, Tintri

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Five Minute Interview: Sally Reade, Tintri

Tell us what you do for a living.
Channel Manger for EMEA of Tintri. My role is to build a two tier channel presence for Tintri and expand our reach across the whole EMEA region.

Why are you the right person for this job?
Experience. I have worked for a number of start ups and am well aware of all the challenges company’s face when bringing their name and their technology to the market. My experience helps me to use the best and most effective methods to communicate with customers and partners, not to mention anticipate where the obstacles are going to be.

What gets you up in the morning?
The feeling that I’ve got something to achieve - it doesn’t matter how big or small. Usually before I’m even out of bed my agenda is set for the day and I’m raring to go. It’s this - knowing what I want to do for the day - that gets me up and moving.

Who helped you get to where you are today?
To be honest, everybody. Everybody I’ve ever worked with, both good and bad, have got me to where I am today. I believe you can only learn from new people and different situations, no matter how tricky, fun or unusual they may be.

What is the best or worst business advice you have received and from whom?
I once had a boss, who genuinely told me to “give up”. I won’t mention any names but in context, I was close to closing a major deal at technology company but because the sales quotas had already been met, my boss told me not to bother. At the time I was absolutely dumbfounded by his complacency, followed my gut, ignored his advice, and went on to close the largest deal the company had seen for a while. So don’t give up unless you feel you’ve tried every option.

What advice would you give to someone starting out today in IT?
Look at what individuals and companies are using technology for. It is these people who are driving technology and prompting the next development. Watching trends will help you keep ahead of the game.

What’s running on your smartphone?
Whatsapp. I love it. Whatsapp is my main communications app because it is so fast. Also City Mapper is always running on my phone and proves invaluable during tube strikes.

What does the next five years hold for the channel?
You can probably sum it up in one word – ‘change’. I say ‘change’ because of the way companies are changing their business models and coming to market. Five years ago cloud services providers were still a relatively new phenomenon, along with cloud. Now there are hundreds of CSPs and SPs all with slightly different offerings, services and customers. With this in mind, the channel will need to adapt to how people are using technology and change the way they engage with vendors and customers alike. In turn, vendors will need to change the way they deal with the channel. Sometimes you need to develop a new business model to accommodate that.

Tell us something most people do not know about you.
Most people don’t know that I have lived in nine different countries (so far!). I have loved experiencing such different cultures, from the US to Japan.

What goal do you have to achieve before you die, and why?
I take each day as it comes and to be honest, I try no to think about death. There may be something I want to achieve that I haven’t come across yet. So actually, I don’t want to narrow my options with a list of things to achieve before I die – I want to do it all!

What is the best book you've ever read?
I am an avid reader, so this one is actually quite hard. One that left a real impression on me was Wolf Hall by Hilary Mantel. I love history and I think it is such a powerful story that is still relevant to us today. It has some really evocative descriptions of London and such fascinating characters that it enthralled me. I’m looking forward to the third in the series.

And the worst film you’ve ever seen?
Definitely one of the Mission Impossible films. I can’t remember which one but there was a lot of slow motion running and hair tossing from Tom Cruise. That narrows it down a bit, right?

What would be your Desert Island MP3s?
This is really difficult as I have really eclectic taste in music. I would be happy with anything from Jay-Z to Puccini to Glenn Miller. I have no favourite genre – I would be happy with anything that strikes a chord.

What temptation can you not resist?
Crisps. Preferably Kettle Chips but I’m not fussy on this.

What was your first car and how does it compare with what you drive now?
My first car was a classic Mini, at the moment I drive a BMW X5. It’s more practical but still fun.

Who would you least like to be stuck in a lift with? Why, what did they do?
There are very few people I can’t tolerate. However, I think it would be Jeremy Clarkson. I don't think any explanation is required.

If you could be any animal for a day, what would you be and why?
A bird. Based on the sense of absolute freedom you get from flying anywhere, anytime.

If you could take part in one event in the Olympics, which would you choose and why?
I think the pole vault would provide an adrenaline rush that would be amazing (if you could do it). It looks effortless and certainly not as hard as running.

If you were facing awesome peril and impossible odds, which real or fictional person would you most want on your side and why?
I would want Colonel John Chard VC on my side. He was a British Army officer, commissioned into the Royal Engineers. He was a strong military leader whose men trusted and believed in him. I think if anyone is going to keep their head in a perilous situation, it would be him.

And finally, a grizzly bear and a silverback gorilla are getting ready for a no-holds-barred rumble. Who is your money on and why?
I think they are pretty evenly matched but I would have to go for the Bear. It’s got to be down to the claws and teeth.


This was first published in July 2014

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