Marketing
Bridging the skills gap
Posted: Mon, 07 Jun 2010A sustained economic recovery might be on the horizon but persistent doubt about the immediate future has precipitated a crunch in the skills market as personnel in senior management positions...Read More »
In depth: Making social media work for your business
Posted: Fri, 21 May 2010Social media is transforming rapidly from a method of private communication to a business tool, writes Paul ClaphamThe media world does not change very often, but when it does the...Read More »
Social networking increasing as reseller marketing tool
Posted: Thu, 20 May 2010Blogs and online sources of news are the main places where IT decision makers are likely to turn to to find information about their market.According to research from CloudNine IT...Read More »
Capturing opportunities in education
Posted: Wed, 21 Apr 2010Ian Curtis, head of UK and Ireland for interactive learning technology provider Promethean, looks at how resellers can ensure they are best placed to capitalise on demand for educational technologyThe...Read More »
Unified comms message is still too complex
Posted: Fri, 19 Mar 2010It is some time since the concept of unified communications (UC) became generally known, but it is clear that there has been a lack of education around it because challenging...Read More »
Comment: Why cloud computing and SaaS matter to marketers
Posted: Tue, 23 Feb 2010If marketers want to create great digital experiences for their customers, they simply cannot afford to ignore the benefits of cloud computing, writes Graeme Foux, CEO and founder of KnexusCloud...Read More »
How to succeed in managed services
Posted: Thu, 11 Feb 2010Normal 0 false false false MicrosoftInternetExplorer4 Kaseya, in association with MicroScope, will be holding a complimentary seminar at the exceptional Sofitel London St James hotel on the 18 March.We'd...Read More »
Microscope Media Centre
Posted: Tue, 02 Feb 2010MicroScope.co.uk Media Information MicroScope is the longest established weekly newspaper for computer manufacturers, distributors and resellers who need to maintain a competitive edge in the channel. Hard-hitting opinionated editorial covers...Read More »
Opinion: Time for channel to chase fame in Twitter limelight
Posted: Thu, 28 Jan 2010When Twitter went down for an afternoon - or what felt like eons to those used to permanently switched on communications - Bill Gates was at one point singled out...Read More »
Five minute interview: Nick Wiley, Invomo
Posted: Mon, 14 Dec 2009MicroScope puts its questions to Invomo CEO Nick WileyWhat is the best/worst advice you have received and from whom?The best advice I ever heard was from Albert C. Black Jr.,...Read More »
Five minute interview: John Campbell, QlikTech UK
Posted: Mon, 07 Dec 2009MicroScope puts its questions to John Campbell, alliance director at QlikTech UKWhat is the best book you have ever read?Anything by my favourite author, Frederick Forsyth. I’ve read all his...Read More »
In depth: Marketing matters
Posted: Thu, 03 Dec 2009Vendors, distributors and resellers discuss the ins and outs of marketing development funding programmes in a MicroScope virtual roundtableWHO'S WHO:Mike Bernard, marketing leader of general business and channels at IBMAngela...Read More »
Analysis: Can SAP rise to the SaaS challenge?
Posted: Thu, 26 Nov 2009SAP reported poor third quarter results last month as attendees of its TechEd summit in Vienna saw a company at pains to show how it plans to reinvent itself and...Read More »
Analysis: Time for the channel to implement marketing 2.0
Posted: Fri, 13 Nov 2009One of the most common demands that resellers make of vendors is for assistance with marketing – not just in those cases where they cannot afford to do any...Read More »
Have staff cuts gone too far?
Posted: Thu, 03 Sep 2009There are growing concerns from IT recruiters that cutbacks have gone too deep.In the last six months thousands of people have lost their jobs and the channel and general IT...Read More »
Vendors wrestle for shrinking sales
Posted: Fri, 06 Mar 2009One of the growing features of the downturn is an increased determination by vendors to wrestle market share from their rivals.If the market is not growing, then the next step...Read More »
Keeping mobile communications open
Posted: Mon, 23 Feb 2009The year ahead will be tough for the mobile communications industry as the majority of organisations continue to rein in discretionary spend while keeping an eye on operational expenditure in...Read More »
A hard sell in tough times
Posted: Thu, 12 Feb 2009Reading the business section (and often the front page) of a newspaper has become something of a penance of late and, unlike the religious variety, which is reputed to be...Read More »
In-depth: Clear benefits of remote working
Posted: Fri, 06 Feb 2009Some people love facts and figures, and snowfall of up to 10in across much of the UK last week will no doubt have kept those keen to label this as...Read More »
Resellers encouraged to keep sight of green message
Posted: Thu, 22 Jan 2009One of the potential victims of the downturn is the green message. The idea of spending money to save the planet will not seal many deals in the current climate.It...Read More »
Axe to fall on marketing jobs
Posted: Mon, 08 Dec 2008How important is marketing to businesses that want to survive and prosper in what could be an increasingly gloomy 2009? The message coming from IT companies is mixed at best,...Read More »
Targeting the gaming community
Posted: Mon, 14 Apr 2008by Cliff Cheetham Those who view the gaming market as a niche that is hard to sell into might need to have a rethink because things are changing. The use of the...Read More »
Magic web's tawdry truth
Posted: Fri, 04 Apr 2008Amazing what you can do on the web these days. For instance, you can upload a bunch of photos to Tagcow.com and get them all back accurately tagged with keywords...Read More »
Staggered product launches set to become familiar sight
Posted: Fri, 04 Apr 2008The influence of the internet is changing the timetable of large software releases, forcing vendors to brief resellers at a much earlier stage. Even before the release of Windows Server 2008...Read More »
Security is the key for remote working
Posted: Fri, 04 Apr 2008Remote working is an increasingly popular choice for millions of people in the UK . It makes sense for increasing business productivity, boosting employee motivation, as well as the added...Read More »
Delayed Vista deployments in schools raise skills fears
Posted: Wed, 02 Apr 2008Some sections of the industry have raised fears that the decision by most schools to delay the deployment of Vista could have a negative impact on skills. The killer blow for...Read More »
Opportunities at high end
Posted: Wed, 02 Apr 2008"Anecdotal feedback over the last 12 months has made it clear that resellers are finding it more and more difficult to motivate customers to see value in their offering. Differentiation...Read More »
Delivering the right channel message
Posted: Thu, 01 Jan 1970With technology companies selling up to 90 per cent of their products via the IT channel, this audience has become a vital part of any marketing strategy. The channel’s prominent...Read More »
Firms control costs to weather the storm
Posted: Thu, 01 Jan 1970When the world around you is collapsing in terms of orders and pipeline business the most obvious reaction is to turn the focus internally to wrestle with the costs that...Read More »
SAP's ecosystem
Posted: Thu, 01 Jan 1970When you say the words “ecosystem” and “partnerships” to resellers you often get glazed eyes and a shrug of the shoulders.That reaction is often the result of the approach taken...Read More »
How ISVs can survive the recession
Posted: Thu, 01 Jan 1970Many independent software vendors (ISVs) have been feeling the pressure recently, trapped between procrastination over resellers’ and customers’ buying decisions and tightening margins. Cost savings, combined with administrative overheads and...Read More »
Five minute interview: John Cruickshank, Hughes Europe
Posted: Thu, 01 Jan 1970MicroScope puts its questions to John Cruickshank, sales director, Hughes EuropeWhat is the best/worst advice you have received and from whom? Best: From my earliest mentor in sales – whatever...Read More »
Profile: Andrew Binding, Magirus - Forward thinker
Posted: Thu, 01 Jan 1970Andrew Binding, vice-president of Northern Europe at Magirus, tells Simon Quicke how the distributor has changed directionIt is a scene from a Hollywood film or the opening chapter of a...Read More »