Sage has used the launch of its latest ERP X3 software totalk up its ambitions to take share in the mid market and grow beyond its coresmall business roots.
Speaking at the launch in Paris, Sage chief executive PaulWalker said that it had a very strong position in the small business space andit had also been operating in the mid market but without necessarily gaining thesame recognition.
The vendor gets 87% of its business from the small firmsector with 10% coming from the lower end of the mid-market and 3% from theupper mid market.
“The mid market is strategically important to us,” saidWalker who unveiled plans to boost the efforts to promote its activities inthat market.
“There has certainly been scope for improvement increasinginternational collaboration and support between our businesses,” he saidunveiling the establishment of an international team to promote its mid-market efforts.
The team will be headed by Christophe Letellier, generalmanager, Sage ERPX3 worldwide, reporting into the board with input fromexecutives in the UK.
Walkersaid that already resellers had signed up to sell ERP X3 and were backing themoves made by the vendor.
“As for our ambitions in this market I am not going to makecrazy proclamations…what I can say I am hugely excited about what X3 can do forthe revenues and the growth of the Sage group,” said Walker.