Sage sets up global team to increase mid-market penetration


Sage sets up global team to increase mid-market penetration

Microscope contributor

Sage has used the launch of its latest ERP X3 software to talk up its ambitions to take share in the mid market and grow beyond its core small business roots.

Speaking at the launch in Paris, Sage chief executive Paul Walker said that it had a very strong position in the small business space and it had also been operating in the mid market but without necessarily gaining the same recognition.

The vendor gets 87% of its business from the small firm sector with 10% coming from the lower end of the mid-market and 3% from the upper mid market.

“The mid market is strategically important to us,” said Walker who unveiled plans to boost the efforts to promote its activities in that market.

“There has certainly been scope for improvement increasing international collaboration and support between our businesses,” he said unveiling the establishment of an international team to promote its mid-market efforts.

The team will be headed by Christophe Letellier, general manager, Sage ERPX3 worldwide, reporting into the board with input from executives in the UK.

Walker said that already resellers had signed up to sell ERP X3 and were backing the moves made by the vendor.

“As for our ambitions in this market I am not going to make crazy proclamations…what I can say I am hugely excited about what X3 can do for the revenues and the growth of the Sage group,” said Walker.

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