D-Link has enhanced its partner programme along global lines with the aim of encouraging resellers to share knowledge with the aim of developing solutions that can increase the services revenue for partners.
By using a three tiered global alliance programme: strategic, solution and technology, those partners that enter the initiative will be given guidance on how to develop solutions and get marketing funds, training and technical support.
Chris Davies, UK general manager at D-Link, said that the company had been going through some changes since the appointment of Tony Tsao as CEO and was looking to improve its routes to market.
One of the challenges that he said the company had recognised was the move away from boxed product to a solution where the reseller could wrap added services and industry specific value around the kit.
“There has been a maturity of the marketplace,” he added “More solutions are coming into the market than we have seen in the past and now we are going to tell [resellers and customers] all about it.”
He added that it had been making investments and improvements in the online resources for partners.
The global programme uses the web as a platform to gain accreditation and check for product interoperability as well as acting as a directory of those resellers and the solutions they are offering.