Midwich is widening its horizons unveiling plans to increaseits European activity selling projector lamps on the continent.
The Diss-based distributor has been building up a market forits Which Lamps range and is now taking them into Europe,the first time the channel player has made such a move.
From a UKreseller perspective there should be benefits with better stock and betterprices.
“We have invested in a huge stockholding for ourpan-European launch so more stock will be available for our UK customers tocall upon,” said Darren Lewitt, divisional director at Midwich.
“Our strong relationships with the major projector vendorswill allow us to negotiate volume and bundle deals, so our UK customerswill benefit from better pricing,” he added.
Midwich has appointed multilingual sales staff to recruitEuropean resellers and is backing the move with a marketing campaign.