In an announcement that will spark a feeling of nostalgiafor a generation of thirty something’s the brand of Apricot Computers is makinga comeback.
Apricot is the second brand that has been resurrected byShahid Sultan, who re-launched Acorn back in May 2006 using the Computer Trade Show in Birmingham as the venue to take the wraps off its laptop range.
The aim of re-launching Acorn was to try to exploit thepedigree the brand had in the education space and Apricot will be appealing tothe same market with its PicoBook Pro, which is a sub-laptop that retails at£279.
In a statement, Sultan said that its product would also beaimed at mobile business users and home workers.
“Manyofferings in the sub-laptop market are missing the point. A mobile PC user fundamentallywants to be able to connect to the internet whenever and wherever they are andto be able to use it for a prolonged period of time, without needing to chargethe batteries,” he said.
The reappearance of the old brands has led to a wave ofnostalgia with the 26th anniversary of the BBC microcomputer beingcelebrated earlier this year and the BBC currently running a quiz to see if youcan identify old machines, including one of the original Apricot models.