Oracle’s OpenWorld event is likely to be remembered for themoment that the CEO Larry Ellison announced that the vendor was entering thehardware market.
After 30 years of being a pure software player theannouncement of a storage server, to be produced with Hewlett-Packard, hadprovided further evidence of market convergence.
The Exdata Storage Server will carry the Oracle badge anduse its software to produce a product that Ellison boasted would be quickerthan rival offerings.
“For the first time, customers can get smart performancestorage designed for Oracle data warehouses, that is ten times faster,” said amodest Ellison.
In an audience that included resellers as well as customershe said that it had come up with an answer to the bandwidth problems that couldnot be handled by traditional storage servers.
The idea is to use the Exdata servers set up across anOracle grid and database to make the passage of information across a businessquicker.
The vendor also used the event to promote its latestadvances in Service Orientated Architecture (SOA) and Beehive, which offersonline collaboration tools to customers that are using its database technology.