Oracle enters hardware market with HP assistance

Oracle’s OpenWorld event is likely to be remembered for the moment that the CEO Larry Ellison announced that the vendor was entering the hardware market.

Oracle’s OpenWorld event is likely to be remembered for the moment that the CEO Larry Ellison announced that the vendor was entering the hardware market.

After 30 years of being a pure software player the announcement of a storage server, to be produced with Hewlett-Packard, had provided further evidence of market convergence.

The Exdata Storage Server will carry the Oracle badge and use its software to produce a product that Ellison boasted would be quicker than rival offerings.

“For the first time, customers can get smart performance storage designed for Oracle data warehouses, that is ten times faster,” said a modest Ellison.

In an audience that included resellers as well as customers he said that it had come up with an answer to the bandwidth problems that could not be handled by traditional storage servers.

The idea is to use the Exdata servers set up across an Oracle grid and database to make the passage of information across a business quicker.

The vendor also used the event to promote its latest advances in Service Orientated Architecture (SOA) and Beehive, which offers online collaboration tools to customers that are using its database technology.

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