When Google announced plans to build a channel to sell its enterprise apps earlier this month there were conclusions naturally drawn that its main target was Microsoft, which also uses the web to sell business applications.
But Simon Gautrey, software-plus-services lead, SMSP at Microsoft, believes it is a positive development for the market as a whole.
“This shows the channel what is happening in the industry and it is pushing subscription services. This is a great endorsement of where the market is going,” he said.
He played down suggestions that Google could start clawing away its partner base and market share.
“Microsoft has been in the channel for many years and where we are head to head with Google we can provide a solution that resellers can make money out of,” he says.
When the Google enterprise apps partner channel was launched last month, Peter Lorant, head of Google enterprise partners EMEA, said it sentry into the market would benefit resellers looking for choice.
"How many Microsoft resellers are there out there in the UK? An awful lot and this is a great way for resellers to differentiate,” he said