When Google announced plans to build a channel to sell itsenterprise apps earlier this month there were conclusions naturally drawn that its maintarget was Microsoft, which also uses the web to sell business applications.
But Simon Gautrey, software-plus-services lead, SMSP at Microsoft, believes it is a positive development for the market asa whole.
“This shows the channel what is happening in the industryand it is pushing subscription services. This is a great endorsement of wherethe market is going,” he said.
He played down suggestions that Google could start clawing awayits partner base and market share.
“Microsoft has been in the channel for many years and wherewe are head to head with Google we can provide a solution that resellers canmake money out of,” he says.
When the Google enterprise apps partner channel was launchedlast month, Peter Lorant, head of Google enterprise partners EMEA, said itsentry into the market would benefit resellers looking for choice.
"How many Microsoft resellers are there out there inthe UK?An awful lot and this is a great way for resellers to differentiate,” he said