Sunbelt Software is looking to exploit user dissatisfaction withexisting anti-virus products as it sets about building a channel in the UK.
The American vendor appointed former Symantec northern Europeansales director last month David Parkin as EMEA sales director and he said thatcurrent rival products were often failing customers.
“Companies aren’t happy because the AV slows down the systemand the reporting options are very weak,” he said.
He said that it wanted to replicate the channel models,splitting between volume and value, that were already familiar with partnersand prime them to take advantage of the current levels of user dissatisfaction.
The perceived performance issues associated with AV softwareis cited as one of the most common reasons the functionality is switched offby users exposing companies to even greater risk.
Andy Barrett, e-security product group manager atComputerLinks, said that the AV market was incredibly competitive in the UK with anumber of long established players and the goal posts had already started toshift.
“There is a lot of emphasis in the cloud and a lot of moneyon the development side has gone into that so threats can be checked on thefly,” he said.