NetApp heralds mid market channel focus

NetApp has heralded its 1,000th reseller as evidence of its ability to service the mid market with its MSE product line.

NetApp has heralded its 1,000th reseller as evidence of its ability to service the mid market with its MSE product line.

Earlier this year the vendor took some flak for putting the emphasis on its mid market products giving rivals the chance to suggest it had pulled out of as commitment to the SME market.

At the time of the decision to kill off the S series the vendor underlined its plans to focus on the MSE products with an assurance that resellers would find a healthy market waiting for them among mid-sized companies.

Eric Saillard, director of EMEA channel at NetApp, said that its Silver programme, which has just had the 1000th reseller sign up was aimed at the MSE market place and the growth of its channel numbers indicated the strength of that market.

Jason Beeson, solutions director at Hammer, said that NetApp had set out a simplified process for the channel and the features of the products appealed to a wide number of customers.

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