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Ingram Micro unveils SAM strategy

Microscope contributor

Ingram Micro has taken the covers off a Software Asset Management(SAM) strategy backed by Microsoft designed to place resellers in the position to certify user software licenses.

Software licences are confusing at the best of times and things have become harder for companies as they shed staff through the recession and often end up paying for software they no longer require.

Under the Ingram programme resellers will be able to certify companies with 250 seats or below for a 12 month period with information being provided to dealers via a SAM portal set up by Ingram.

Apay Obang-Oyway, head of software and mobility at Ingram Micro, said that users wanted to be able to prove they were compliant to avoid being found on the wrong side of the law.

“We believe that businesses will see clear, tangible benefits from adopting a SAM strategy, they can typically save 20-30% on software licenses in the first year while being in greater control of their software assets,” he said.

Karen Wale, SAM partner manager at Microsoft UK, said it was supporting the Ingram campaign because it backed moves to make it easier for smaller companies to understand licensing.

Elsewhere in the SAM industry a similar line was taken with Matt Fisher, director of marketing at FrontRange Solutions, commenting that any attempt to raise the issue of SAM and the benefits of controlling licensing was a positive.

But he added a note of caution that a portal might not provide the same level of expertise as a dedicated team of experts could.

“You need human interaction because licensing is very complicated and a lot of expertise is in the heads of a small group of people,” he said.


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