Mobile data demands to soar


Mobile data demands to soar

Microscope contributor

Mobile internet usage is set to soar dramatically in spite of the severe recession, according to new research carried out on behalf of voice, video and data services specialist Tellabs.

Presenting the results of the research at this year’s Mobile World Congress (MWC) knees-up, Tellabs revealed that consumers across Europe expected to dramatically ramp up their use of mobile services by the end of the decade.

Up to 71% of consumers anticipate daily use of mobile services, with usage of mobile internet, video messaging and photo sharing applications all expected to spike.

Tellabs EMEA vice president Pat Dolan warned that the up-tick in demand for bandwidth would demand urgent attention from mobile network providers.

“In [our] experience, timely, strategic changes to mobile operators’ networks will enable them to reduce costs, increase speed of services and improve quality and reliability,” said Dolan.

Dolan was backed up today by members of the GSM Association (GSMA), who called on governments to support mobile broadband as a means to drive economic growth, claiming it is one of the few private sector industries currently capable of stimulating the global economy.

The GSMA called for more stable regulator environments and cross-border harmonisation.

“It is simply unimaginable that we will enter a new phase of European and worldwide growth if we do not have sufficient availability of bandwidth,” argued Telecom Italia CEO Franco Bernabé.

He argued: “If we wish to repeat the successes of the past –successes in technology that, from GSM onwards, have made improvements to our lives – this potential may only be realised fully within a harmonious regulatory context.”

Meanwhile, Finnish mobility lynchpin Nokia has launched its own competitor to Apple’s successful App Store. Nokia’s Ovi Store will go live in May and will provide targeted media ranging including games, videos, podcasts and applications.

Nokia freely admits it is hoping to exploit its vast user-base to make the store a success, and has included social discovery tools so that content enjoyed by users can be easily shared among his or her contacts.

“[It] will change the way our consumers discover and consume content on their mobile devices, ultimately making the experience easier, more fun and most importantly, more relevant,” said Nokia Services executive vice president Tero Ojanperä.

MWC runs in Barcelona until Thursday.

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