Blue Coat believes it can shake up the networking channelwith a product that focuses on application management rather than just thestandard ports and ISP addresses.
The vendor outlined its vision to MicroScope surrounding itsApplication Delivery Network product claiming that packet based networks wouldstruggle to manage true optimisation for customers.
Mike Hemes, regional sales director, UK, Ireland, Israel andSouth Africa, said that without being able to track the application its rivalswere offering a service that was guranteed on outdated approaches to thenetwork.
“All SLAs are packet based and if I deliver all SLAs on apacket network it is not necessarily delivering any application,” he said.
He added that from a reseller perspective it tapped intocustomer demand for greater centralisation and management controls and it wouldprovide a chance to pitch something that would appeal to those investing ininfrastructure between branch offices.
“You cannot run your business on a carrier packet service.This is where the real value starts to play out,” he said.
Dave Asprey, vice president of technology at Blue Coat, saidthat it believed that the days of managing a network via ports were coming toan end and it expected its product launch to change the rules of engagementwith rivals just focusing on the network rather than applications struggling inthe future.