In one of the more obvious admonitions of the last few weeksSophos has warned that cutting back on security will damage companies lookingto make changes to ease their IT budgets.
The vendor is advising resellers to be prepared for severalpossible consequences of the current downturn ranging from customers tighteningtheir belts in the wrong areas to a price war breaking out among those vendors lookingfor business at any cost.
“The current economic crisis means that businesses will be alot warier about how they spend their cash, certainly for the first part of2009,” said Jonathan Hughes, vice president at Sophos UK.
“For the channel, this means that the risk of price warserupting is more likely than ever before – as IT budgets are squeezed fromevery angle, partners will be forced to compete to stay in the game,” he added.
He added that the successful players would be able to adaptquickly to changing market conditions: “Ultimately, it will be a case of sinkor swim for many resellers in 2009.”
In the last few weeks predictions about the future of themarket from both Finjan and analysts Forrester have indicated that because ofcontinued threats spending in the security market will remain firm.