Resellers that want to be in the best possible shape as theeconomy emerges from the recession should already be lining up on the startingblocks, with unified communications (UC) and process automation a key part ofthe recovery plan.
With an increasing amount of coverage in the national mediasuggesting that the British economy is reaching the bottom, Avaya's new UKmanaging director, Lee Shorten said he saw "a growing willingness to get out ofit [the recession]".
"I would like to think we are at the bottom of it," headded.
Shorten said that many end-user customers were alreadystarting to position themselves for the recovery, and advised resellers to dothe same.
"They should be putting plans in place for what happens whenthey suddenly turn over 15% more one quarter. You have to really cement yourposition, because when customers start spending again it's the right time tomaintain brand loyalty," he said.
UC will naturally continue to play a big role in therecovery for Avaya, but others are suggesting that it's time to move on.
Sam Williams, general manager of contact centre UC specialistZeacom, believes the next big thing will be process automation, and says wewill be hearing a lot more about it in the next few years.
"UC is often a marriage of disparate technologies andprocess automation ties together that technology to improve workflowefficiency," he said. "You could almost describe it as next-generation UCbecause both are about improving efficiency."
Williams suggested that despite the hype, UC had not takenoff in quite the way many had hoped, and criticised vendors who had confusedthe channel by approaching it from different directions.
Shorten agreed that partners should look to building processautomation as the next layer of their UC strategies as part of an overallrecovery plan, saying: "There will be revolutionary changes coming out of thecustomer community. It's a great time for end-users to reinvent themselves."