EMEA PC sales grow in Q4 says Gartner


EMEA PC sales grow in Q4 says Gartner

Microscope contributor


Recovery in the EMEA PC arena has lagged the rest of the world but sales are finally on the up after Gartner recorded growth in the fourth quarter.


According to the analyst, shipments went up 3.6% to 29.6m units following three consecutive quarters of declines, which meant that total sales for 2009 fell 6.3%.


"The EMEA PC market was finally on the upward curve in the fourth quarter of 2009, and was the last major region across the world to do so," said Ranjit Atwal, principal analyst at Gartner.


However, he tempered talk of the market's improving fortunes with some realism, in that annual comparisons with the sluggish final quarter of 2008 flattered the numbers.


The consumer notebook market including netbooks once again underpinned sales growth and though figures for individual sectors were not yet available to publish, the professional market remained weak, said Atwal.


"While economic conditions have remained tough the consumer has continued to purchase PCs, obviously price points have been lower and many are opting for netbooks," he said.


The dynamics of the market may alter somewhat this year however, as some vendors including Dell expect a corporate desktop refresh in 2010, which could skew the market share positions, though Acer does not agree with this point.


Atwal said the market expects more deals next year as four big brands - Samsung, Apple, Lenovo and Sony - were bearing down on the top five vendors, which could obviously lead to further consolidation.


"The EMEA PC market will be even more competitive market this year," he said.


Market leader HP maintained its foothold at the summit despite posting a 2.6% shipment decline, Acer grew just over 37%, Dell managed 2.8%, ASUS sales went up 18.4% and Toshiba remained flat.


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