Microsoft has indicated it is supporting the merger of GenesisCommunications and Increase CRM as a combined operation will help drive its hostedsoftware strategy.
Piers Linney, director of Genesis, said that it was already providinghosted services but the acquisition would give it a much bigger slice of the market.
“[The acquisition] dramatically extends our ability tosupport customers and deliver the value added professional services that ourcustomers are demanding as they increasingly embrace the power of MicrosoftDynamics CRM,” he said.
Backing the deal Martin Walker, software+services, UK lead atMicrosoft, said that both resellers were gold partners and they supported thedevelopment of the hybrid hosted model that the vendor was actively pushing tocustomers.
“Microsoft is strategically committed to theSoftware+Services model across its business products suite and is workingclosely with its partners to take solutions to market,” he said.