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Green set to dominate debate at Storage Expo

Microscope contributor

With Storage Expo kicking off tomorrow in Olympia in London for a couple of packed days the organisers have given an early indication of what will be under discussion at the event.

Last year the twin themes of compliance and green computing dominated the stands and seminar sessions and according to a Storage Expo survey the environment looks like continuing to be topical.

That comes despite the views of some in the industry that although green is a customer concern it is still not translating through to sales, it is the impact of the cost savings that seal the environmental deal.

In the Hammer supplement published in MicroScope recently the subject of green was firmly on the agenda,

“Vendors have gone from thinking about becoming green to offering real green products, which might get bought over and above the non-green product, said Jason Beeson, sales director for the solutions division at Hammer.

Mark O’Malley, product marketing manager at Quantum, said that green “had to make business sense” for it to sell.

In a Storage Expo survey 70% of those asked said that green continued to be a priority and 4% would be prepared to invest in environmentally friendly technology even without a cost saving.

However the current economic climate was taking its toll with a tenth of those surveyed admitting that the green strategy had been hit by budget cuts.


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