Brother has entered into the A3 inkjet mutli-function marketwith a product aimed at breaking into the home office, education andconstruction markets.
The vendor has put a starting price tag of around £250 onits printer aiming to attract a set of customers that might have found theentry point too expensive in the past.
Phil Jones, sales and marketing director at Brother UK, said thatit had made A3 the same proposition for users with the 6000 series as A4 but itwould not result in reduced margins for resellers.
“Not onlyhave we made A3 printing affordable whilst conserving margins, but these newproducts open the idea of A3 up to a host of new markets, from constructioncompanies to art and design colleges,” he said.
He added that it planned to build on its recent appoint intothe National Education and Printer Agreement by pushing the products into theeducation market via the channel.
Earlier this year Brother introduced a leasing model thatwas aimed at reducing the amount of uncertainty users had in predicting theirprint costs.