Star launches white label MS services

Hosted ICT services provider Star has launched a channel-pitched white label services programme designed to help Microsoft partners safeguard their investment in the vendor.

Hosted ICT services provider Star has launched a channel-pitched white label services programme designed to help Microsoft partners safeguard their investment in the vendor.

The Flex Productivity Suite is an on-demand service incorporating elements of Microsoft Exchange, as well as SharePoint and Microsoft Dynamics CRM.

Partners can purchase the package from Star at a wholesale rate – around £7 per seat, or £6 for volume users – and sell it on under their own brand at whatever price point they deem fit, maintaining control over their customer relationships with Star’s technical teams providing monitoring, service level guarantees, storage, back-up and security.

With Redmond’s blessing, the service is aimed at higher-level Microsoft partners who want to compete with Microsoft’s Business Productivity Online Suite (BPOS), which is sold direct in order to compete with Google, according to Star head of product marketing, Bruce Simpson.

“Microsoft tells the channel they need to focus on the value they can add through creating services that differentiate themselves [from BPOS],”said Simpson. “Microsoft has to make this move to safeguard its business, but with the platform we have, partners can maintain their business model, too.”

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