Hosted ICT services provider Star has launched achannel-pitched white label services programme designed to help Microsoftpartners safeguard their investment in the vendor.
The Flex Productivity Suite is an on-demand serviceincorporating elements of Microsoft Exchange, as well as SharePoint andMicrosoft Dynamics CRM.
Partners can purchase the package from Star at a wholesalerate – around £7 per seat, or £6 for volume users – and sell it on under theirown brand at whatever price point they deem fit, maintaining control over theircustomer relationships with Star’s technical teams providing monitoring, servicelevel guarantees, storage, back-up and security.
With Redmond’sblessing, the service is aimed at higher-level Microsoft partners who want tocompete with Microsoft’s Business Productivity Online Suite (BPOS), which issold direct in order to compete with Google, according to Star head of productmarketing, Bruce Simpson.
“Microsoft tells the channel they need to focus on the valuethey can add through creating services that differentiate themselves [from BPOS],”said Simpson. “Microsoft has to make this move to safeguard its business, butwith the platform we have, partners can maintain their business model, too.”