Those resellers looking for a fillip going into the new yearcan take heart from the widespread recognition among CEOs that IT investmenthas to rise in 2010.
According to a Gartner survey the majority of CEOs 62% ofsenior executives believe that IT has to be a key part of the post-recessionstrategy and view technology as more important than cost cutting in terms ofthe impact on operations.
The priorities have changed as well with the question ofwhat matters this time last year being cost cutting but now CEOs want 2010 tobe a year of returning to revenue growth.
“A switch in focus from cost to revenue will reshape businesschange priorities and in turn will impact the IT project portfolio," said Mark Raskino, research vice president and Gartnerfellow.
"CIOs shouldexpect re-prioritisation of some key IT projects during 2010 as the businesscycle starts to turn,” he added.
A healthy proportion of executives, 43%, plan to increasetheir spending with 45% ruling out making any cuts.
One of the consequences will be a move by employers toretain and seek skilled personnel which taps into recent figures that show theIT jobs market in terms of both temporary and full time positions.