Oracle is mounting a channel push to get more mid-sized and SMEs using business intelligence (BI) after discovering a decentportion of that market is not using the technology.
The vendor carried out research that revealed 75% ofSMEs were still relying on spreadsheets and as a result were failing to exploitefficiencies leaving themselves hindered in their ability toreact to the recession.
David Tweddle, head of the general business unit at Oracle UK, said thathalf of those customers surveyed were unable to reveal their most importantlybusiness partners or determine which suppliers offered the best value.
He said that it was taking the research out to the channeland encouraging its partners to pitch BI into SMEs becausethey could also benefit from the time savings and improved data management.
The research showed that 63% of those quizzed would like to have better knowledge of when issues are going to happen across the business and 54% wanted to predict changes in market demand.
Tweddle said that smaller companies needed to be more agilein the current climate and needed to have their data at their fingertips.
“Some companies have got not idea what they have got andhave no asset understanding of their worth,” he said.
John Nicoll, sales and operations director at Maxima, saidthat the recession had helped push some customers towards resellers offering BIbecause they needed to know what was happening with their operations in moredetail.
“They can exploit the information and data and once theyhave got those then it enables better decision making,” he said.
“Businesses have to really be in control and if they don’thave a good handle on their operations then they are finding it will be harder,”he added.