Acer has become the second vendor to confirm that it will raiseproduct prices from Monday in response to exchange rate pressures.
Yesterday HP confirmed PCand server prices will rise by 5 to 10% on 15 September following a rallying ofthe UScurrency versus the pound, which has moved on the spot market in one month from$1.55 to $1.39.
David Drummond, UKmanaging director at Acer said LCDs would not be impacted for the time beingbut distributors would see a 5% increase on notebooks from Monday, impactingdealers late in September.
“We have a good pipeline of LCD shipments in containers on the sea and indistributors’ warehouses so there will be more of a delay to price rises butlaptop prices will go up next week,” he told Microscope.
“All components are priced in dollars and the pound has moved on the [highstreet rate] from $1.96 to $1.76 and clearly that is difficult for anyone toabsorb,” Drummond added.
If the dollar continues to strengthen Acer will raise prices another 5% inOctober but he felt rises were easier for the channel to manage thanreductions, “they tend to make existing inventories more saleable.”
Drummond said when prices fell, customers tended to hold off buying to seeif the cost of kit would fall further but when prices rose he said itironically made customers keener to make a purchase.
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