Arrow ECS brand takes centre stage in Europe next year


Arrow ECS brand takes centre stage in Europe next year

Microscope contributor

The DNS brand will be replaced by Arrow Enterprise Computing Solutions in the UK and across the rest of Europe next year.

Through the acquisitions made in the region in recent years, the distributor operates with a number of legacy brands including DNS International and Logix in parts of mainland Europe and DNS Arrow in the UK.

The integration of those businesses is now complete, said Laurent Sadoun, Arrow ECS EMEA president and it was time to present a single face to the region.

"Internally the company is already integrated," he told MicroScope, "We have a single marketing and product committee and the systems management processes and back office functions are working together."

Asked if the number of brands used across the region could be confusing, Sadoun replied, "not only to the reseller but also to suppliers...there will be more energy by acting under the same brand."



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