The impact of the recession is hitting the storage marketwith customers considering switching to lower cost products or freezing budget.
That is the broad conclusion of the annual European storagesurvey from IDC, which points out that although hit by the downturn storagespending is remaining more resilient than other sectors including PCs, printersand servers.
“Changing economic conditions and new technologies such asserver and storage virtualisation are clearly altering the way European storagemanagers design and deploy their storage infrastructure,” said Eric Sheppard,programme manager for IDC’s EMEA storage research.
“Our survey suggest that the current economic conditionswill result in a short-term shift towards tactical spending on storage,” headded that virtualisation would was benefitting from the changing buying patterns.
The other conclusions of the survey included noting theincreased pressure that applications are putting on the storage resources.
Along with the security market the storage sector has beenseen for many years as a provider of greater margin and those operating in themarket have been predicting that although hit by the downturn they would be ina better position to weather the storm.