SAM driven by fear rather than strategy

Although the interest in Software Asset Management (SAM) is higher than it has been in the past there are some concerns that it is being driven by fear of compliance rather than to improve business processes for the long-term.

Although the interest in Software Asset Management (SAM) is higher than it has been in the past there are some concerns that it is being driven by fear of compliance rather than to improve business processes for thelong-term.

The current focus on SAM is around helping companies both save money by exposing and reducing over licensing as well as pulling them into line to avoid breaking the law.

But a simple SAM audit fails to help customers to develop a software use strategy, said Daniel Power, EMEA managing director at KACE.

“The majority of people in my experience are going for business information rather than ongoing acquisition and usage of software,” he said.

He added that it had been difficult to use SAM in an ongoing sense in the past but now customers were able to use tools to keep on top of their software estate.

Last week, Trustmarque Solutions research showed that interest in SAM was being sparked by a rise in vendor audits increasing the potential risk customers faced ignoring their licensing issues.

At the same time Power said KACE, which has appointed distributor CDG is looking for around 10 channel partners to help it grow the business in the next12 months.

He said that it wanted channel partners with Symantec/Altris and LANDesk skills because it offered a similar solution.

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