The Business Software Alliance (BSA) is looking to involve thechannel in its two-month anti-piracy campaign in London as it looks to introduce a carrot aswell as a stick to the issue of licensing compliance.
In the past, the campaigns the BSA ran in Glasgowand Manchester,the emphasis was on warning, educating then taking legal actions againstoffenders. But in Londonthe channel is playing a major role promoting software asset management (SAM).
Bytes and Softcat are being used by the BSA as SAM partnersthat can be introduced to help customers run audits and get their houses inorder.
“They will tell the customers what they need to know and areexperts in that field. Companies have to start looking at the software theyhave got,” said Alyna Cope, spokesperson for the BSA UK country committee.
“We are working with the channel to make it easier forcustomers,” she added.
Matt Fisher, director at FrontRange Solutions, said that SAMwas a carrot that could work in tandem with the stick of legal action for thosethat aren’t compliant.
“Not only does SAM eliminate the risk businessesface of fines from organisations such as the BSA and software vendors frombeing under-licensed but it can also address over-licensing, a widespreadproblem for businesses of all sizes,” he said.
“Ourown research revealed businesses overspend on software by up to 20 per cent andrecent findings from Gartner showed businesses can save up to £400 per PCannually by automating software asset management processes,” he added.