Hewlett-Packard has used its annual Software Universe event as a platform to talk up the cloud in response to what it predicts will be times of restrained spending next year.
HP has its own research which shows that 90% of business decision makers expect business cycles to remain unpredictable and 75% wanted flexible technology to cope with those conditions.
But over the course of the last couple of weeks several pieces of research have been issued that pinpoints security as one of the key reasons why companies are holding back on signing up to cloud services.
HP believes one of the other issues slowing down cloud adoption is the question of predictable cost and in response is promoting the Amazon cloud service for those looking for a pay as you go option.
It has also taken the wraps off Cloud Assure which makes it possible for customers to ensure they are only paying for services they use.
The Assure service will include diagnostics software and the 'elastic test' which allows firms to test their potential demand for using a particular service or application.
“While elasticity is a key cloud computing benefit, it can also lead to an increase in costs if businesses don’t use the right planning,” said Andy Isherwood, general manager and vice president, Software Services, HP.
Frank Gens, senior vice president and chief analyst at IDC, said that adoption of cloud had been limited by the uncertianties around risks and rewards.
"Customers want assurance and a safe path to cloud adoption that will address potential risks of security, performance and availability, while providing clear return on investment," he said.