Although there has been some questions raised about the satisfaction levels surrounding SME customer experiences with the cloud those promoting backup services believe the market remains strong.
A Gartner report last week indicated that a significant number of users were not satisfied with their experiences and as a result would not be investing in cloud computing with much gusto over the next couple of years.
But specific services that reduce the pressure on customers should continue to find an audience with Karl Robinson, sales director at CloudData, confident that backup is one of those areas.
“Making it available as a utility service means there are no up front costs and no long term contracts,” he said.
He added that virtualisation had also driven smaller companies to reassess their backup strategies with the penny dropping with many that plans drawn up to protect physical assets had not been refreshed to reflect the current environment.
“Even if the compliance pressure isn’t there in the same way it is for large enterprises SMEs know it’s coming and they are preparing themselves for when it does,” he said.
A recent survey from Symantec revealed that although disaster recovery had gone up on the boardroom agenda many companies had not updated their strategy to cover virtualisation.
“Many disaster recovery plans are predicated on the physical but these days things have largely gone down the virtualisation route and the DR hasn’t been updated,” said Darren Thomson, senior director of IT risk management at Symantec.