Novell puts its faith in emerging workload market

Novell believes it has come up with a strategy that can overcome user resistance to cloud computing and put its reseller at the forefront of an emerging technology segment.

Novell believes it has come up with a strategy that can overcome user resistance to cloud computing and put its reseller at the forefront of an emerging technology segment.

The phrase Intelligent Workload Management (IWM) might be one that is not common parlance in the channel but Novell believes that the idea of building, securing then managing an OS and applications is one that plays to its strengths.

But before IWM takes off more users need to gain the confidence in cloud computing and increase their willingness to turn to resellers to build and manage

Dan Veitkus, vice president and general manager of partners EMEA at Novell, said that customers were being held back from moving to the cloud because of some concerns that could be overcome through technology.

“When IDC surveyed customers what was holding them back was security, managing performance and general availability. There is a fair amount of fear, uncertainty and doubt around cloud computing,” he said.

He added that as customers looked at how they made workloads they would start to turn to resellers that could build and manage that process on their behalf.

“As this category emerges we expect customers will demand new services from vendors to solve this business opportunity,” he said.

In response the vendor is planning to increase the training and support activity in the channel.

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