Novell believes it has come up with a strategy that canovercome user resistance to cloud computing and put its reseller at the forefrontof an emerging technology segment.
The phrase Intelligent Workload Management (IWM) might beone that is not common parlance in the channel but Novell believes that theidea of building, securing then managing an OS and applications is one thatplays to its stengths.
But before IWM takes off more users need to gain theconfidence in cloud computing and increase their willingness to turn toresellers to build and manage
Dan Veitkus, vice president and general manager of partnersEMEA at Novell, said that customers were being held back from moving to thecloud because of some concerns that could be overcome through technology.
“When IDC surveyed customers what was holding them back wassecurity, managing performance and general availability. There is a fair amountof fear, uncertainty and doubt around cloud computing,” he said.
He added that as customers looked at how they made workloadsthey would start to turn to resellers that could build and manage that processon their behalf.
“As this category emerges we expect customers will demandnew services from vendors to solve this business opportunity,” he said.
In response the vendor is planning to increase the trainingand support activity in the channel.