Logitech is increasing the emphasis it puts on the channelafter as it looks to ramp-up its activity in the business market.
The conclusions from Yehia Oweiss, regional director, UK & Ireland,who joined the company in July, were that there needed to be a greaterbalance between the vendor’s retail and B2B operations.
“I wanted to bring Logitech back to where it was, as a verystrong player in the market, and you can’t do this without a channel” he said.
As a result he has been talking to its distributors, IngramMicro, C2000 and Gem, about plans to underline to resellers its plans to offergreater margin and encourage greater activity from resellers.
“We want to invest more with our partners to do that and we will look at the economic environmentand you can’t ignore it but if we can help the situation then we have a lot ofproducts at reasonable price points and resellers are very well placed to sellthose,” he said.
Logitech has undergone some changes to its structure movingfrom a country basis to regions and Oweiss has been charged with building thechannel business as well as maintaining its activity in the retail space aswell as the keyboards and mice market into corporates.
One of the recent changes to the distribution line-upincluding adding Enta Technologies as an OEM partner.