HANNspree is looking to expand its portfolio and is workingthrough channel partnerships to determine which distributors will carry itsnetbooks.
The Taiwanese vendor which sells own-branded PC displays andLCD TVs also produces monitor and notebook panels for the major tier onevendors so has decided to take the “logical step” and launch into the netbookmarket.
Martin Kent, UKand Northern Europe territory manager atHANNspree, said there was room for another player in the volume market.
“We have an affiliation with MSI and as such our new netbookwas built in conjunction with them. Our brand has been selling in the UK for threeyears and we have a good channel base to take on our mini-notebooks,” he said.
The proposed retail price at launch will be £289 includingVAT and Kentrecognised the hyper competitive nature of the market but believed its specsstood up against rivals.
Channel partners include Ingram Micro, Micro P, STC andMisco, “we are still reviewing which channel partners will sell our netbooks”.
Ezster Morvay, research manager for the PC team at IDC, agreed there was still room for additional players in the market.
“There is room in the market because netbooks have shaken upthe traditional competitive landscape,” she said.
But she said branding and differentiation were becomingincreasingly important and that could make things difficult for HANNspree whichwas later than others to the market.