The fear that online security is not robust enough isholding back users from buying over the web reinforcing some of the fears thatthe Internet is being held back because of data integrity worries.
Various security vendors have expressed concerns in the pastthat the sheer amount of cyber crime could undermine the value of the web andthat appears to be backed up in a report from the Office of Fair Trading (OFT).
According to the OFT a third of web users did not trust thesystem and as a result avoided shopping online, because of the threat ofpersonal information being stolen or because the retailer was not seen astrustworthy.
Other reasons for not buying online included some of the oldchestnuts about preferring to try before buying and comments about thecontinued strength of the high-street providing choice.
“Online retailing is the future for many businesses andincreasingly important to the economy," said John Fingleton,chief executive of the OFT.
"If consumers are not confident online,demand will grow at a slower rate. So, we must tackle these concerns right nowif the online market is to grow at its full potential,” he added.