Security fears holding back online orders

The fear that online security is not robust enough is holding back users from buying over the web reinforcing some of the fears that the Internet is being held back because of data integrity worries.

The fear that online security is not robust enough is holding back users from buying over the web reinforcing some of the fears that the Internet is being held back because of data integrity worries.

Various security vendors have expressed concerns in the past that the sheer amount of cyber crime could undermine the value of the web and that appears to be backed up in a report from the Office of Fair Trading (OFT).

According to the OFT a third of web users did not trust the system and as a result avoided shopping online, because of the threat of personal information being stolen or because the retailer was not seen as trustworthy.

Other reasons for not buying online included some of the old chestnuts about preferring to try before buying and comments about the continued strength of the high-street providing choice.

“Online retailing is the future for many businesses and increasingly important to the economy," said John Fingleton, chief executive of the OFT.

"If consumers are not confident online,demand will grow at a slower rate. So, we must tackle these concerns right now if the online market is to grow at its full potential,” he added.

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