Confidence in a recovery in the technology sector has spreadto those in the marketing department with most marketers expecting things tosteadily improve over the next 12 months.
The latest survey of marketers by the Chartered Institute ofMarketing (CIM) shows that 62% of those quizzed believe things are getting betterwith 70% of those working in the IT sector expecting their market to pick upfaster than other areas.
The figures are a vast improvement on the last time the CIMput out a Marketing Trends Survey and asked its members how they were feeling aboutthe state of the market.
David Thorp, director of research and professional developmentat the CIM said, that although the next year would be tough but there wasoptimism.
Securing budget for marketing activities in IT and telecocompanies continues to be challenging with 55% reporting that its “very” or“fairly” difficult to secure marketing budget.
“It’s good to see thatmarketers in these sectors have an improved positive outlook and that they areresponding to customer needs by modifying their products and services,” hesaid.
“For now, marketers are wisely concentrating their hard-wonbudgets in the most effective activities, and still see the need to invest intraining. As we move further into theNew Year, I’m convinced this more professional approach will stand them in goodstead when the economy fully recovers,” he added.