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Evolve or die IDC warns channel

Microscope contributor

A failure to move toward the as-a-service sales model and other emerging technologies will have potentially dire consequences for traditional resellers, IDC's chief analyst has warned.


Credit crunched firms battened down the hatches in the last 18 months by shifting shrinking IT budgets away from capital expenditure to a utility model.


This led to greater interest in SaaS and cloud computing, while technologies including ubiquitous mobility and Web 2.0 are overhauling the way they interact with customers.


Nearly every industry needs to restructure post recession and IDC reckons "transformation and revitalisation will involve a deeper utilisation of ICT" to raise growth and efficiency, nurture an intelligent economy and prevent future crises.


John Gantz, IDC chief research officer, said the recession and a technology renaissance, at least in the delivery models, had forever changed the hi-tech industry and the incumbent suppliers.


"Given the sea changes in both the global economy and the ICT landscape, returning to 'business as usual' will be a poor strategic choice for buyers and suppliers alike," he said.


"The companies that push ahead with these new technologies will gain significant business advantages as the recovery progresses," added Ganz.


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