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Dow joins Dell

Microscope contributor

Dell has broken its silence on the appointment of Andy Dow as the first channel director for the UK and Ireland in more than a decade and welcomed him into the fold.


The channel veteran was expected to join Dell mid-December and will be responsible for implementing its UK channel strategy as the vendor re-works its go-to-market model to encompass resellers (MicroScope, 19 November).


In a statement, Dell confirmed, "Andy joins from UK distributor Westcoast where he was commercial director for seven years and responsible for delivering revenue across all of the company's product lines.


"In his new role, Andy will be responsible for developing Dell's UK channel strategy, and managing this business end-to-end," it said.


Not yet in the role, Dow was unable to make bold statements but told MicroScope last week: "I am very excited by the move and am looking forward to talking to reseller partners about the opportunities."


The past year has not been particularly kind to Dell, which recalled notebooks containing defective batteries, sacked CEO Kevin Rollins and lost its position at the top of the global PC market.


Current CEO Michael Dell said he needed to re-engineer the business, part of which included setting up formal partnerships with resellers and despite scepticism in the UK channel, Dow's appointment is further evidence of this.

Dell has broken its silence on the appointment of Andy Dow as the first channel director for the UK and Ireland in more than a decade and welcomed him into the fold.


The channel veteran was expected to join Dell mid-December and will be responsible for implementing its UK channel strategy as the vendor re-works its go-to-market model to encompass resellers (MicroScope, 19 November).


In a statement, Dell confirmed, "Andy joins from UK distributor Westcoast where he was commercial director for seven years and responsible for delivering revenue across all of the company's product lines.


"In his new role, Andy will be responsible for developing Dell's UK channel strategy, and managing this business end-to-end," it said.


Not yet in the role, Dow was unable to make bold statements but told MicroScope last week: "I am very excited by the move and am looking forward to talking to reseller partners about the opportunities."


The past year has not been particularly kind to Dell, which recalled notebooks containing defective batteries, sacked CEO Kevin Rollins and lost its position at the top of the global PC market.


Current CEO Michael Dell said he needed to re-engineer the business, part of which included setting up formal partnerships with resellers and despite scepticism in the UK channel, Dow's appointment is further evidence of this.

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