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Dell appoints Bell Microproducts to sell laptops and netbooks

Microscope contributor

In a surprise development, Bell Microproducts has joined forces with Dell in Latin America to distribute its mobile PCs to retailers and SMEs.

The enterprise storage and components distributor has parted with systems vendors in the UK during the past five years but in a deal that kicks off later this month, will sell Dell laptops and netbooks through its Miami operation run by Pablo Suarez.

"Mobility is one of the key areas where the market is growing in Latin America," said Yali Luna, Bell vice president of sales and marketing in the region, adding that it needed a robust line card.

A year ago Dell, which had bypassed distribution when cuddling up to reseller partners, signed up Tech Data and Ingram Micro to distribute volume PCs and had planned to extend the agreement to Europe.

However, the relationship stateside does not appear to have flourished, for Tech Data at least, and the complexity of rolling out a multi-territory distribution strategy across the fragmented European market has curtailed Dell's initial plans to expand its broadline ties.

Dell is now establishing relationships with national distributors; as exclusively revealed it sells printers through Micro P, and EqualLogic storage through Hammer and it recently gave CMS Peripherals access to its storage kit as well.

Both Dell and Bell confirmed to MicroScope that they have no plans to extend the agreement to Europe.

Related Topics: Desktop PCs, VIEW ALL TOPICS

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