Computer 2000 is setting up a Dublin office to serve Irish resellers and plans to take across some growth programmes it has launched in the UK.
To spearhead the push it has recruited Adrian Foley, the former managing director at Westcoast's operation in Ireland, to serve as business development director and look after the 16 staff.
"There is a massive opportunity in Ireland and it is important that we have a physical presence in the country," said C2000 UK and Ireland country manager Lee Perkins, who added it had grown well in the region over the last 18 months.
Foley will be tasked with expanding the vendor portfolio and setting up the Dublin office to manage credit, logistics and house an internal sales team. C2000 already has a field sales operation in Cork which it inherited from the acquisition of Cadco.
"His main focus will be customer touch, building the portfolio and taking some of the growth programmes like Tech Select and Credit Elevator to the Irish market," said Perkins.