Netbook pioneer ASUS has handed new UK sales director Phil Brown the task of transforming the operation into a top three player by 2011.
As reported by MicroScope, Brown left Samsung in February after leading its meteoric rise in the notebook market and has since been on gardening leave.
The corporate goal set out by ASUS is to break into the upper echelons of the PC arena and it reckons Brown has the "track record to help the company achieve long term success in the UK".
Brown - who was also formerly notebook business manager at Computer 2000 - said that "supported by ASUS' long-term commitment in improving the UK division" it could seize "a rightful position within the top 3 vendors by 2011".
Given the direction ASUS took last year Brown has got his work cut out; UK shipments fell 45% in 2009 said Gartner and its resulting market share halved to 2%.
In marked contrast and under the guidance of Brown, Samsung UK grew sales by a staggering 157% to take a 5% market share that placed it in fifth spot.
The issue for ASUS is that rivals have leapt into the netbook market and are hovering up its bread and butter sales, and with growth rates predicted to become more conservative, it is unclear if ASUS has more strings to its bow.