Asian vendors dominate growth in UK Q1 PC arena


Asian vendors dominate growth in UK Q1 PC arena

Microscope contributor

The rise of the Asian PC vendors continued in the first quarter with Acer, Samsung, Lenovo and ASUS benefiting the most as the UK market finally emerged from recession.

Numbers from research house IDC revealed total sales grew 11.8% to 3.2 million units and the market's value went up 5% in US dollars to $2.28bn and 1% in Euros to €1.65bn.

This stands in stark contrast to the massive declines a year ago and suggests that the UK, like much of Europe, has "finally turned the corner", said IDC research manager Eszter Morvay.

"The market is rebounding in unit and value terms and we expect it to continue to recover," she told MicroScope.

However the fight for dominance among the major vendors shows no sign of settling down; UK top dog HP grew below the market average at 7% to take 22.5% market share, as did Dell which posted a 2% sales rise to claim 19.7%.

Third placed Acer increased sales 13% to seize 15.5% market share, while Toshiba - the exception to trend - grew 6.6%. Samsung edged into fifth spot with 120% growth.

Outside of the top five biggest sellers, Lenovo grew 70% and ASUS by 124%.

Split by category, total desktops sales grew 5.4% with the All-In-One PCs helping to drive up the consumer platform by 19.3% while the business segment declined 1.3%.

Notebook shipments grew 14.7% including 28.5% growth in consumer sales and a 6.8% drop in commercial.

According to rival market watcher Gartner, the UK PC market totalled 3.35 million units during Q1, up 14.5% on a year ago. This was underpinned by consumer demand as the professional markets held off spending.

"The UK market exhibited the weakest PC growth of the major countries in Western Europe in 2009," said Ranjit Atwal, Garter principal analyst.

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