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HP UK names Hunter as PSG big daddy

Microscope contributor

Hewlett-Packard is handing the reins of its PC operation in the UK to the unit's current director of category management Paul Hunter from next month.

The hope will be that Hunter, who joined HP when it acquired Compaq in 2002, will last longer than his predecessor Gordon Ballantyne who vacates the role in a week after just five months in charge.

Hunter confirmed his appointment as the vice president of the Personal Systems Group (PSG) but refused to comment further until he is in place.

During the recession, Acer maintained double digit growth due largely to buoyancy in the consumer sector - around 40% of the UK market - an area where HP was left wanting and one it previously identified as a weak spot.

Throughout 2009 it posted decline after decline, ceded the number one position to Acer and was pushed into third by Dell but it regained second spot in the fourth quarter.

A lack of consistency in an increasingly competitive market has caused the sales decline at HP, argued Gartner principal analyst Ranjit Atwal.

"A number of HP's issues relate to competitiveness, it needs to decide whether to chase revenues and market share or margin because it cannot do both," he said.

Related Topics: Desktop PCs, VIEW ALL TOPICS

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