DSGi and Equanet have put a small number of senior staff on notice of redundancy as part of a restructure.
This, along with the change of the group name to Dixons Retail, has poured fuel on industry talk that the reseller operation is being lined up for a sale, but those suggestions have been scotched by the firm.
"As part of the ongoing transformation programme to align the business more closely to its customers, Equanet has announced plans to restructure its sales management teams," a spokesman at parent DSGi told MicroScope.
"Members of staff have been informed and have started a 30-day consultation period. We anticipate a small management headcount reduction," he added.
Equanet's commercial director Cathy Craig and operations director Karen Sumner are part of that process, while Nikki Courtney, trading manager at DSGi has resigned.
Mike Rice, head of procurement and supply chain at DSGi business is heading back to Hemel HQ having worked at the Bolton office.
The drop in fortunes at DSGi's reseller business, that was apparent in fiscal 2010 results released yesterday, has impacted staff morale and cast doubt on the current ownership's eagerness to remain in the B2B market.
The spokesman agreed the "B2B market is still challenging as small businesses are struggling with liquidity, but this is about getting us in the right position when the upturn comes."
He added that one of the pillars of the Transformation and Renewal programme was to focus the business portfolio "we have finished that review, closed underperforming stores and exited underperforming businesses."
On the name change to Dixons Retail, which clearly identifies the core market focus, the spokesman said DSGi did not resonate with suppliers and colleague, "Dixons is an iconic brand...we wanted a simple solution."
Shareholders will be able to vote on the rebranding at the next AGM.