Printer sales back on track says Context


Printer sales back on track says Context

Microscope contributor

The EMEA printer market staged a recovery in the second quarter driven by All-in-One (AiO) laser devices.

Unit shipments were up 8.8% year-on-year according to figures by Context, which collates sales out data from the major distributors in the region, compared to flat growth in the first three months of 2010.

"We saw the fastest growth in sales of AiO laser printers," said Jeremy Davies, CEO and co-founder of Context, pointing toward the 46.3% rise in sales as businesses sought to cut costs by consolidating fragmented fleets.

"The declining love affair of consumers with single function inkjet printers over the same period was reflected in a sales drop for the category of 21.8%, while inkjet printer sales grew 5.3%," he added.

Regionally, the Middle East and Africa were up 13.7% and 12.5% respectively as Central and Eastern Europe grew 11.9% and Western Europe posted a more modest rise of 6%.

The UK fared relatively well fuelled by unit sales growth of 12.1% with AiO inkjets recording an increase of 27%; AiO Lasers were up 5.7%; Laser printers grew 5.3% but Inkjet devices declined 33.2%.

Across EMEA, HP continued to head the pack of vendors with 39.4% share of sales, up from 38% last quarter, following by Canon and Epson with 18.4% and 14.6% of total sales respectively, Brother held 8% and Samsung 6.9%.

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