Fowle gets channel reigns as Newall quits Fujitsu Siemens


Fowle gets channel reigns as Newall quits Fujitsu Siemens

Microscope contributor

Fujitsu Siemens has said that outgoing SME and channel director Ian Newall has quit the firm for personal reasons after nearly three years in the role, with marketing director Gary Fowle assuming the position.

At its European headquarters in Germany, the vendor is planning to make some redundancies but the UK operation insisted that Newall had jumped rather than been pushed.

"Ian has left for personal reasons," Fowle told Microscope this afternoon, adding that he will be taking on responsibility for its entire partner eco-system; distributors, VARs, ISVs and specialist resellers.

The performance of the company has been placed under the spotlight recently and it was the only top 10 UK PC vendor in 2008 to see shipments decline and this point is obviously not lost on Fujitsu Siemens' senior management.

"I would agree that we haven't been as consistent as we would have liked over the last couple of quarters but part of my role will be to help create a more reliable portfolio for partners in terms of supply and price," Fowle said. 

In November, Fujitsu revealed that it would buy Siemens' 50% stake in the joint venture and the intention is to close the deal by 1 April subject to approval from the relevant authorities.

This will expand the portfolio of products available to partners, said Fowle giving access to a wider range of x86 servers, storage, displays and accessories and client devices, which he said featured long term in its plans.

Distributors were already geared up for the launch he said but Fujitsu will be putting in place a team to recruit and develop new and existing resellers, with particular emphasis on its growing enterprise solutions portfolio.

"There will not be any radical changes overnight, we will be mixing the partner landscape that we have today to fit the new portfolio of products," he added.

In the European PC market, Fujitsu Siemens suffered more than its rivals in 2008, with a 2.5% decline in sales according to IDC. It was hit by a 24% drop in desktop shipments and lower than market growth in notebooks.

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